The Brief
Hello Seven supports underrepresented entrepreneurs in growing their businesses through coaching and community. The goal was to elevate their brand and audience, creating a larger-scale, financially and socially impactful experience that deepened engagement and built lasting connections.

The Final Product
From 2023 to 2024, I led the experiential strategy, creative development, programming, and execution of the Hello Seven Millionaire Summit, a three-day immersive event in Puerto Rico for over 1,000 attendees. The summit blended keynote talks from diverse leaders, including Tabitha Brown and Pinky Cole, with intimate networking sessions, live podcast recordings, and interactive activations, creating a signature experience that empowered underrepresented entrepreneurs. By balancing professional growth with communal celebration, the event strengthened Hello Seven’s brand, deepened customer loyalty, and set a new standard for experiential learning and community-building in the entrepreneurial events space.

The Results

• 1,000+ attendees

• 99% satisfaction rate among participants

• Strong repeat engagement, with the following year’s summit matching the first year’s success