The Brief
Nielsen sought to amplify the launch of Nielsen ONE, their groundbreaking measurement platform. The goal was to create momentum, generate industry excitement, and drive adoption through strategic activations at key B2B events and touchpoints.

The Final Product
I led and grew the Nielsen account from 2018 through 2025, overseeing strategy, creative development, and experiential execution for the launch and ongoing activations of Nielsen ONE. Across events including Brandweek, AWNY, CES, and Cannes Lions Creativity Festival, I managed a team that designed elevated, functional spaces which balanced brand visibility with client engagement. Each activation combined demos, one-on-one meetings, and curated programming moments, positioning Nielsen as a thought leader while showcasing the capabilities of their new platform.

The Results

• Significant surge in sales leads and platform adoption inquiries

• Event spaces consistently drove high traffic and maximized industry engagement

• Strengthened Nielsen’s reputation as an innovator in measurement solutions