The Brief
CookUnity, the chef-crafted meal subscription service, wanted an experiential activation to break through the clutter and drive brand awareness, cultural relevance, and social engagement. The insight: while culture is obsessed with food porn, only CookUnity delivers meals worthy of that attention.

The Final Product
I led the agency team in developing and executing The Food Porn Peep Show, a one-day immersive pop-up that transformed a 90s-style peep show shop into a voyeuristic, multi-sensory foodie fantasy. Outside, an ASMR “Food Porn” phone booth offered a teaser for passersby, while inside, “Live Chef” booths showcased CookUnity’s culinary artistry. Guests sampled bites through holes in the wall, flipped through curated magazines, and took home novelty gifts including pickle poppers, tajin ticklers, and branded sweets. The experience combined indulgence, humor, and culture, positioning CookUnity as an experience-first, culturally relevant brand.

Peep Show proved that great food isn’t just about taste: it’s about emotion, culture, and shared experience, creating a memorable moment that amplified CookUnity’s brand voice and relevance in the crowded subscription meal space.

The Results

• ~300 attendees, including influencers and media

• 2M+ earned media impressions

• Significant social engagement extending the campaign’s reach

• Reinforced CookUnity’s positioning at the intersection of culture, indulgence, and culinary artistry