The Brief
Ahead of New York Fashion Week, Sephora set out to elevate haircare to the level of makeup artistry within the cultural beauty conversation. The goal? To show that hair styling carries the same artistry, intention, and influence as fashion, while delivering a buzzworthy, influencer-driven event that positioned Sephora as the ultimate destination for great hair.

The Final Product
I oversaw the experiential team from pitching through pre-production for Great Hair Energy, a creator-filled, star-studded event designed to feel as stylish and trend-forward as Fashion Week. Three celebrity stylists took the stage for live showcases, transforming hair into a statement-making accessory and demonstrating how Sephora’s curated products are the one-stop solution for achieving great hair energy in a simple, accessible way. The event seamlessly fused artistry, education, and culture, positioning Sephora as the authority on elevated yet attainable hair styling.

The Results
The activation generated significant buzz, drawing top influencers, celebrities, and media into the Sephora universe. With a live showcase that felt like a Fashion Week moment in its own right, the event elevated haircare’s cultural standing, reinforced Sephora’s authority as a beauty leader, and cemented Great Hair Energy as the new bar for influencer experiences.