For both Agencies + Brands:
Whether you need trusted account leadership to steady client relationships or a guide into the world of experiential marketing for your brand, I bring years of strategic insight, executional excellence, and fearless creativity in the world of brand experience.
What I bring to the table:
Award-Winning Track Record: Helmed agency teams on award-winning and groundbreaking campaigns for Fortune 500 Clients, including Airbnb, Eventbrite, HBO, Netflix, Amazon, and Sephora.
Industry recognition: Named to the 2025 BizBash 40 Under 40; juror for the 2024 One Club Awards, 2025 Adweek Experiential Awards, and The Drum Awards Festival (Experiential).
Scaling and stabilizing: Spearheaded team development, account optimization, and operational systems to scale agencies efficiently and effectively.
Real bars: Blunt when it matters, discreet when it counts, generous with ideas.
For Agencies
When your agency is at a pivotal moment, your senior leadership team can make-or-break your growth.
Sometimes you don’t need another full-time hire; you need an embedded partner who can stabilize the work, strengthen client relationships, and set your teams up for long-term success.
You might be navigating a re-org, winning (or losing) a major client, or simply needing to reset priorities without losing trust and culture. That’s where I step in.
Whether it's stabilizing accounts, leading teams, or coaching rising talent, I provide the embedded, hands-on guidance that allows your agency to run smarter, retain clients, and grow sustainably.
All without adding the full-time headcount.
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From day one, I embed fully into your agency; learning how your teams work, gaining deep insight into your culture, and building trust with both clients and leadership.
I don’t just parachute in to fix problems; I become a part of the leadership table, working side by side with your senior team to align priorities and keep momentum strong.
Day to day, I’m in the trenches with your accounts team, guiding them through client challenges, helping them negotiate scopes of work that protect profitability, and coaching them to upsell opportunities that drive growth. I’m there to steady relationships when clients wobble, to pressure-test big decisions, and to ensure the team always has clarity on where we’re headed.
The result is an accounts function that’s stronger, more strategic, and more profitable; retaining clients at a higher rate while giving your team the structure and confidence to do their best work.
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As a Group Account Director, I step in to give your accounts team senior-level guidance without the full-time overhead. I work closely with junior team members and production and creative partners to sharpen client relationships, strengthen delivery, and create space for them to think bigger.
On a day-to-day level, that means helping teams shape client strategies, anticipate challenges before they escalate, and build the confidence to sell through bold ideas. I’m hands-on in navigating scopes, aligning expectations, and ensuring the work consistently delivers both creative impact and business results.
The benefit is twofold: your clients feel more supported and strategically guided, while your team grows stronger under the mentorship of embedded senior leadership on the project level.
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Sometimes what’s needed most isn’t a new structure or a reorg, it’s direct, steady coaching for the people at the center of client relationships. In these partnerships, I work one-on-one with account leads, senior managers, and rising stars to help them navigate challenges, build confidence, and elevate their impact.
Our work together often focuses on sharpening client communication, learning how to negotiate scopes with confidence, finding opportunities to upsell without over-servicing, and managing the balance between keeping clients happy and protecting agency margins. I also help them develop the instincts to anticipate client needs, address issues before they escalate, and step into a stronger leadership presence.
The result is account talent that grows faster, feels more supported, and contributes directly to stronger client retention and profitability.
For Brands
When your brand wants to test the waters of experiential (or take your existing program to the next level) without the overhead of a full agency.
From day one, I embed into your team, learning your priorities, processes, and nuances. I partner with stakeholders across product, marketing, sales, and growth to design experiential roadmaps that prove value, test bold ideas, and then scale what works to deliver category-defining experiences your consumers can’t get enough of.
Think of me as your experiential team of one.
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When your brand is ready to step into experiential (or elevate what you’re already doing), I step in as your freelance experiential lead. Sometimes that means owning one major initiative like a product launch; other times it means overseeing the full scope of experiential for the brand.
From day one, I embed into your team, learning your priorities, culture, and workflows, so I can lead with both clarity and executional precision. I build strategies that tie directly to business and product objectives, and I stay in the trenches to ensure they’re delivered flawlessly and efficiently.
In practice, that means:
Leading brand experiences end-to-end: developing integrated experiential campaigns, from business objectives and creative brief creation to partner oversight and cross-functional execution.
Translating brand vision into experiences that connect: ensuring activations break through the noise, reinforce brand positioning, and showcase your products’ ability to connect people in meaningful ways.
Designing frameworks that scale: creating strategic and creative roadmaps that allow teams to autonomously execute while maintaining consistency and cohesiveness.
Owning budgets and ROI: overseeing all budgets in close collaboration with finance, planning, and leadership teams, while establishing KPIs and monitoring performance.
Testing, learning, and optimizing: building structures for experimentation, validating strategies in-market, and scaling what works.
Partnering across the business: collaborating with product, growth, PR, social, and comms to align brand experiences with broader GTM priorities and long-range planning.
Managing partners and stakeholders: selecting and guiding agencies, vendors, contractors, and production partners to deliver against objectives while staying on time and on budget.
Bottom line: I act as your freelance experiential lead, owning as much or as little of the experiential function as you need, and delivering experiences that break through the noise, strengthen consumer connection, and prove their value to the business.
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When your brand needs flawless execution on complex, high-stakes events, I step in as your freelance global events producer. My focus is on bringing strategy to life, managing the moving pieces, people, and partners required to deliver experiences that connect at scale.
I thrive in the details: from budgets and logistics to creative execution and on-site delivery, I ensure events run seamlessly while staying aligned with brand and business priorities.
In practice, that means:
End-to-end event ownership: scoping, planning, and producing large-scale global events, roadshows, and activations.
Managing cross-functional stakeholders: working closely with internal teams (brand, comms, product, growth) to ensure event objectives ladder up to business goals.
Overseeing production partners: selecting, contracting, and managing agencies, vendors, and contractors to deliver high-quality execution on time and on budget.
Budget and operations management: running event budgets in close collaboration with finance and planning, ensuring transparency and efficiency.
On-site leadership: overseeing execution in real time to ensure logistics, creative, and experience come together flawlessly.
Scaling best practices: documenting processes, learnings, and templates to streamline future global activations.
Bottom line: I act as your freelance producer, owning the complex operational and creative details of global events so your team can focus on impact, relationships, and results.