When your brand is ready to step into experiential (or elevate what you’re already doing), I step in as your freelance experiential lead. Sometimes that means owning one major initiative like a product launch; other times it means overseeing the full scope of experiential for the brand.

From day one, I embed into your team, learning your priorities, culture, and workflows, so I can lead with both clarity and executional precision. I build strategies that tie directly to business and product objectives, and I stay in the trenches to ensure they’re delivered flawlessly and efficiently.

In practice, that means:

• Leading brand experiences end-to-end: developing integrated experiential campaigns, from business objectives and creative brief creation to partner oversight and cross-functional execution.

• Translating brand vision into experiences that connect: ensuring activations break through the noise, reinforce brand positioning, and showcase your products’ ability to connect people in meaningful ways.

• Designing frameworks that scale: creating strategic and creative roadmaps that allow teams to autonomously execute while maintaining consistency and cohesiveness.

• Owning budgets and ROI: overseeing all budgets in close collaboration with finance, planning, and leadership teams, while establishing KPIs and monitoring performance.

• Testing, learning, and optimizing: building structures for experimentation, validating strategies in-market, and scaling what works.

• Partnering across the business: collaborating with product, growth, PR, social, and comms to align brand experiences with broader GTM priorities and long-range planning.

• Managing partners and stakeholders: selecting and guiding agencies, vendors, contractors, and production partners to deliver against objectives while staying on time and on budget.

Bottom line: I act as your freelance experiential lead, owning as much or as little of the experiential function as you need, and delivering experiences that break through the noise, strengthen consumer connection, and prove their value to the business.

When your brand needs flawless execution on complex, high-stakes events, I step in as your freelance global events producer. My focus is on bringing strategy to life, managing the moving pieces, people, and partners required to deliver experiences that connect at scale.

I thrive in the details: from budgets and logistics to creative execution and on-site delivery, I ensure events run seamlessly while staying aligned with brand and business priorities.

In practice, that means:

• End-to-end event ownership: scoping, planning, and producing large-scale global events, roadshows, and activations.

• Managing cross-functional stakeholders: working closely with internal teams (brand, comms, product, growth) to ensure event objectives ladder up to business goals.

• Overseeing production partners: selecting, contracting, and managing agencies, vendors, and contractors to deliver high-quality execution on time and on budget.

• Budget and operations management: running event budgets in close collaboration with finance and planning, ensuring transparency and efficiency.

• On-site leadership: overseeing execution in real time to ensure logistics, creative, and experience come together flawlessly.

• Scaling best practices: documenting processes, learnings, and templates to streamline future global activations.

Bottom line: I act as your freelance producer, owning the complex operational and creative details of global events so your team can focus on impact, relationships, and results.